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MKTG 140: Sports Marketing | Research, Planning, Analysis

Reflection on Instructional Change:

1. Aligning Activities and Assignments With Course Outcomes

For this class, I focused on Aligning Activities and Assignments With Course Outcomes as my main objective. My goal is to give my students a practical skillset they can utilize in their "real world" job. At the same time, it is important to have a fundamental theoretical knowledge of the subject. For my class, I've created a chart that aligns the course outcomes (or theoretical concepts) to the assignments (or practical skills).

For my students, seeing clear skills they can monetize in their business, or use at their jobs is a great incentive to pay attention to the theoretical part. For example, marketing segmentation and targeting (theoretical concept) will be utilized in developing a marketing strategy (practical implementation).

The Observe and Analyze session was most beneficial for me because I received feedback from peers about my assignment. I am a marketing practitioner and not a pedagogue, so the assignments I've developed are coming from my perspective as a practitioner.

I needed feedback from academic professors, or practitioners with more teaching experience than me to ensure that my assignment is answering the best educational standards. The feedback I received was very helpful, I realized that I am on the right track and the suggestions were helpful.

**Evidence of Instructional Change**
Grading rubric for the final Milestone of the Group term Project	Sample of student work (Creative, criteria 3 of the rubric from the left)	Course outcomes represented as work skills

Changes in Course Syllabus and Schedules:

Pre FLC - Syllabus and Schedule Syllabus_Fall21.pdf

Post FLC - Syllabus and Schedule MKTG 140 Spring 2022 DODI.pdf

**Faculty Bio**
	Elena Dodi, MBA: day job - Marketing Strategy, Social Media Strategy, Digital Marketing; fun job - teaching Principles of Marketing and Sports Marketing.

**Program Sponsors**
	This work was supported by: National Science Foundation Hispanic Serving Institution Project STEM Zone DUE 1832335 US Department of Education Hispanic Serving Institution Project Degree with a Purpose P031S210061 US Department of Education Hispanic Serving Institution Project STEM4Equity P031C210012 *Any opinions, findings, conclusions, or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation or the US Department of Education.